UX Design in the Age of AI:
From Static Design to Dynamic Experience

Date: March 26, 2026 | Time: 2pm ET | Duration: 45 minutes

Presenter: Arnie Guha, Partner, UX Practice

The interface isn’t fixed anymore.

AI is transforming UX from static design to dynamic, adaptive systems assembled in real time, where layout, content, and tone are increasingly shaped by behavior, profile data, and algorithmic logic, not static wireframes.

This session cuts through the noise and focuses on what matters:

  • What dynamic experience looks like today
  • What’s technically possible but underused
  • What’s emerging next in AI-driven interface design
  • How the role of UX is evolving

As interfaces shift from designed artifacts to orchestrated systems, UX leaders must move from crafting outputs to defining constraints, governance, and ethical guardrails.
We’ll introduce a practical lens—Trust, Alignment, Recourse (TAR)—to ensure that what adapts is intelligent, and what remains consistent is trust.

If you lead UX, product, or digital strategy, you’ll want to join this conversation.

Presenter Bio:

Arnie Guha, Ph.D. is a Partner and Head of the User Experience Strategy and Design practice at Phase 5.

Arnie leads multidisciplinary teams focused on the human impact of emerging technologies, including the development of the TAR Framework (Trust, Alignment, Recourse) to ensure AI systems remain intelligible, aligned, and challengeable.

Arnie also serves as Chair of the Advisory Board at Green College (UBC), and Chair of the John B. Aird Gallery, and is Past President of The National Club, Toronto. He is the creative visionary behind Acid4Yuppies, a multidisciplinary art project exploring perception, experience, and consciousness through lightboxes, silk accessories, interior design, and immersive installations

Reserve your spot today to learn how to make CX measurable, meaningful, and actionable.

Speaker

Arnie Guha, Ph.D.

is a Partner and Head of the User Experience Strategy and Design practice at Phase 5.

This is an exclusive preview of our upcoming session at TMRE in October.  

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Steve Hansen, Partner, Innovation Practice 

Steve Hansen is a partner and the head of the Innovation practice who leads the firm’s US office in Minneapolis. Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation.  

Learn more about Phase 5 on our website.