Overview
Banks today face an increasingly complex landscape-navigating economic fluctuations, shifting interest rates, regulatory pressures, and rising competition from fintechs and non-bank financial entities. To combat this, the strongest defense isn’t just better products, it’s also a superior customer experience. Just like medieval castles relied on moats for protection and drawbridges for controlled access, banks must fortify their position with customer loyalty while creating pathways for innovation and growth.
In this webinar, you’ll join Phase 5’s CX and innovation experts Andreas Noe and Steve Hansen, to learn how to build a customer-centric innovation and experience strategy to create a competitive edge, retain customers, and drive sustainable growth that will secure your bank’s future and keep competitors at bay.
What You’ll Learn:
Who Should Attend?
Banking decision-makers in strategy, product, marketing, customer experience, and insights functions looking to strengthen their innovation and customer experience strategies.
Date: May 8, 2025
Time: 2pm ET
Duration: 45 minutes
Speakers: Andreas Noe, Phase 5 CX Practice Lead; Steve Hansen, Phase 5 Innovation Practice Lead
Host: Stephan Sigaud, Phase 5 CMO
Reserve Your Spot Now
Steve Hansen is a partner and the head of the Innovation practice who leads the firm’s US office in Minneapolis. Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation.
Learn more about Phase 5 on our website.