Heraldry, Badges, and Town Criers: What Medieval Communications Can Teach Us About Brand Building

Join Phase 5 on March 4 at 2pm ET for a live 45-min webinar to learn how medieval communication tactics can inspire modern brand-building strategies. Register now!

In the Middle Ages, communicators crafted lasting impressions through rituals, symbols, and personal messengers – without technology or even widespread literacy. These methods are surprisingly relevant for today’s marketers, brand managers, and consumer insights professionals.

In this live webinar, Phase 5 Brand Practice lead Michael Dolenko and Stephan Sigaud, Phase 5 CMO, will share strategies for measuring and growing your brand’s mental availability, and how timeless medieval techniques can inspire your approach today.
 

You’ll learn to:

  • Understand mental availability and its critical role in brand health.
  • Identify why traditional brand metrics may not capture mental availability.
  • Use simple, actionable methods to measure mental availability for your brand and competitors.
  • Apply lessons from medieval communication techniques to help grow your brand’s presence.

Date: March 4, 2025
Time: 2pm ET for 45 minutes

 

  • Information you provide when registering will be shared with the account owner and host and can be used and shared by them in accordance with their Terms and Privacy Policy.

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Michael Dolenko

Michael Dolenko, MA, is a partner at Phase 5 and leads the Brand & Communications practice. Michael is a sought-after moderator and survey researcher for clients in financial services, retail, technology, education and publishing. He and his team focus on brand and communications research and studies that support brand strategy.

Stephan Sigaud

Stephan Sigaud, MBA, is Phase 5’s Chief Marketing Officer. Stephan is passionate about partnering with clients to address their challenges and opportunities around customer centricity. He has more than 25 years’ experience in Market Research and Customer Loyalty and Experience. A past Board Director of the Insights Association, he has also been volunteering with the Customer Experience Professionals Association (as past Chair of the CXPA Toronto Network) and the Canadian Marketing Association (as member of the Leaders Network and past co-Chair of the CMA CX Council).

Learn more about Phase 5 on our website.