Smart Innovations in Manufacturing:
Turning VOC into Customer-Centric Growth
Overview
Banks today face an increasingly complex landscape-navigating economic fluctuations, shifting interest rates, regulatory pressures, and rising competition from fintechs and non-bank financial entities. To combat this, the strongest defense isn’t just better products, it’s also a superior customer experience. Just like medieval castles relied on moats for protection and drawbridges for controlled access, banks must fortify their position with customer loyalty while creating pathways for innovation and growth.
In this webinar, you’ll join Phase 5’s CX and innovation experts Andreas Noe and Steve Hansen, to learn how to build a customer-centric innovation and experience strategy to create a competitive edge, retain customers, and drive sustainable growth that will secure your bank’s future and keep competitors at bay.
What You’ll Learn:
- How real product innovations are built on deep customer insights
- Why understanding customer journeys and jobs-to-be-done is critical for success
- How superior product and service experiences drive long-term customer relationships
- Strategies for leveraging customer experience as a moat against competitive threats
Who Should Attend?
Banking decision-makers in strategy, product, marketing, customer experience, and insights functions looking to strengthen their innovation and customer experience strategies.
Date: May 8, 2025
Time: 2pm ET
Duration: 45 minutes
Speakers: Andreas Noe, Phase 5 CX Practice Lead; Steve Hansen, Phase 5 Innovation Practice Lead
Host: Stephan Sigaud, Phase 5 CMO
Reserve Your Spot Now
Webinar Abstract:
Smart features like predictive maintenance, real-time diagnostics, and connected components promise big returns, but only if they solve the right problems for the right customers.
In this webinar, you’ll learn how to focus your innovation efforts on what actually drives growth. We’ll share practical ways to identify high-value opportunities, prioritize them, price them effectively, and communicate their value clearly — all grounded in real customer needs.
In this webinar, you’ll take away:
- A framework for choosing innovations that customers will pay for
- Tools to uncover hidden needs using customer and behavioral data
- Approaches to pricing and positioning smart features for maximum impact
- Examples from manufacturers turning tech investments into revenue
Who should attend?
Decision-makers in strategy, product, marketing, customer experience and insights roles in the manufacturing sector looking to strengthen their innovation.
If you’re looking to drive growth with smart, customer-focused innovation, this session is for you.
Speaker Bios:
Steve Hansen, Partner, Innovation Practice
Steve Hansen is a partner and the head of the Innovation practice who leads the firm’s US office in Minneapolis. Steve enjoys taking a “Zen mind, beginner’s mind” approach to innovation, especially when it has the potential to disrupt a market ecosystem. With almost 2 decades of experience in client-side marketing strategy, market research, and product management, Steve brings a client’s mindset and drive for actionable results to each project. He has extensive experience in capturing the view “from the outside” with a special focus on product and service innovation.
Andreas Noe, Partner, Customer Experience Practice
Andreas Noe is a founding partner of Phase 5 and the head of the Customer Experience Practice. He has developed particular expertise in CX strategy, metrics and performance measurement, VOC and Customer Experience studies. Andreas brings deep knowledge of research methods and first-hand insight into understanding and managing customer outcomes. He has led professional associations as a board member and president and is a former marketing lecturer at the University of Ottawa. Learn more about Phase 5 on our website.